dividui

Brand Identity & Art Direction

We define the guidelines that help brands express their identity: from the brand archetype to creative direction, all the way to a logo manual with palette, typography and usage rules.

How we work

  1. 01

    Listening

    We get to know the brand, its market and the people it speaks to. We find out what sets it apart.

  2. 02

    Strategy

    We define personality, values and tone of voice: the foundations everything else is built on.

  3. 03

    Visual identity

    We design the logo, colours, typefaces and imagery. We present our proposals and refine them with you.

  4. 04

    Guidelines

    We bring it all together in an easy-to-use manual, so the brand stays recognisable everywhere, even when we’re not there.

We designed the Dividui Studio Magazine

Get in touch.

Bergamo — Milan — Wherever

Got a project in mind?
Tell us about it.